All Types Content
Hi, I'm Dana.
When I was four, I knew just what I wanted to be when I grew up: a waitress and a conservationist, preferably at the same time.
Turns out, that was a challenging career goal. Luckily, I turned to the next-best thing: being a writer. Today, I specialize in content strategy and creation, tailored to each client's organizational goals. In a crowded marketplace, I build strategies that differentiate and tell stories that last.
I've worked across the business, tech, academic, and nonprofit industries, partnering with designers, project managers, C-suite executives, and cross-functional teams. I've created websites for local start-ups and messaging architectures for national organizations. My diverse experience lets me help my clients find their voices and share their messages with clarity and creativity—all while being grammatically correct!
When not judiciously ensuring usage of Oxford commas, I love purposeful questing, aimless wandering, excessive traveling, as well as reading vast amounts of science fiction.
Here's What I Do.
Content
Strategy
Great content starts with a great content strategy. Together, we'll identify your content and communications goals, then develop a messaging framework and content models to support them. With nuanced messaging and a strong brand narrative, we'll elevate and differentiate your digital experience, increasing click-through rates, ensuring SEO success, and growing your target audience.
Content Creation
& Copywriting
From short- and long-form articles to web content, newsletters to blog posts, I'll tell your story and make it sound good. As a writer, I'll find your voice, persuade your audience, and drive visibility, creating and optimizing content with a focus on deeply engaging, wholly human storytelling.
Editing & Rewriting
In a previous life, I was a full-time grammar guru, working my way from editorial assistant to senior editor at a global consulting firm. I'll dot your i's, cross your t's, and ensure existing content is consistent and polished. And yes, I will add Oxford commas unless told otherwise.
Long- and short-form articles
Long- and short-form articles
For Example ...
Sound Good?
Articles &
blog posts
Landing
pages & websites
Brand positioning
& architecture
Voice, tone & messaging
Case studies & white papers